Introduction

Introduction

The Division of Advertising, PR and Visual Communication fosters media communication professionals who can work in various fields. Students can major in Advertising & PR or Visual Communication depending on their interests and career paths. Based on solid basic education on the media, advertisement, publicity, and video in the first year, they can receive in-depth education through their major track, Advertising & PR or Visual Communication from the second to fourth year. Advantages of the Division of Advertising, PR and Visual Communication are that they have a balanced curriculum of theory and practice with the latest equipment and training rooms. The Division of Advertising, PR and Visual Communication aims to cultivate talented people who have creative perspectives to understand changes in society and the ability to embody them. To this end, the Division of Advertising, PR and Visual Communication helps students to become experts in the field of Advertising & PR and Visual Communication through field internships, advertising festivals, video production academy, specialist lectures, and major academic societies.

Specialization

Associations that students operate and act on their own
There are five student research associations actively operating related to Advertising & PR or Visual Communication. About 80 percent of students in our division are participating in activities of research associations, which is the highest participation level among departments or divisions of advertising and public relations in Korea. Through the activities, students develop practical skills by participating in projects such as video production, advertising planning, and presentation competition. Our awards in the Cannes International Festival of Creativity, Busan International Advertising Festival, Korea Public Service Advertising Festival, Cheil Communications, KPR, DaeHong communications contest, etc, are the accomplishments of our associations.

Academic Goals

• Fostering strategic (brand) communication experts leading the 4th industrial revolution
• Basic quality training for cultivating media communication specialists
• Cultivate advertising PR people optimized for social, smart, interactive, and digital media environments
• Professional video planning and production training
• Employment and academic guidance through a ‘student-work field’ network

Concept of Talent

Talent with problem solving ability, creativity and technology

• Strategic and Reasonable Planner
• Creative and Emotional Idea Writer
• Creative Technologist who can lead in the digital age

Certificates

Final Cut Pro editing specialist, MOS certificate, web design specialist, Adobe certified professional

Career Opportunities

• Advertising & PR field : AE(accountant executives), CD(creative directors), AD(art directors), copywriters, CF directors, advertising agencies or PR specialists, advertisement & PR in general companies, marketing
• Visual Communication field : PD, image editing specialist, scriptwriter, film producer, film director, scenario writer, performance PD, event PD, game planning and development, web designer, photographer
• Research and policy field: Professor, researcher, government official

<div class="majorContents"> <img src="/sites/eng/images/contents_major_01_05_04.jpg" alt="Division of Advertising, PR & Visual Communication" /> <div class="majorContentsInner"> <p class="majorName">Division of Advertising, PR & Visual Communication<span>College of Social Science</span></p> <ul class="list02"> <li>Tel : 82-031-379-0490</li> <li>Room : 4106</li> </ul> </div> </div> <div class="space30"></div> <div class="line01"></div> <h3>Introduction</h3> <p class="left10">The Division of Advertising, PR and Visual Communication fosters media communication professionals who can work in various fields. Students can major in Advertising & PR or Visual Communication depending on their interests and career paths. Based on solid basic education on the media, advertisement, publicity, and video in the first year, they can receive in-depth education through their major track, Advertising & PR or Visual Communication from the second to fourth year. Advantages of the Division of Advertising, PR and Visual Communication are that they have a balanced curriculum of theory and practice with the latest equipment and training rooms. The Division of Advertising, PR and Visual Communication aims to cultivate talented people who have creative perspectives to understand changes in society and the ability to embody them. To this end, the Division of Advertising, PR and Visual Communication helps students to become experts in the field of Advertising & PR and Visual Communication through field internships, advertising festivals, video production academy, specialist lectures, and major academic societies.</p> <div class="space30"></div> <h3>Specialization</h3> <p class="left10"> <strong>Associations that students operate and act on their own</strong><br /> There are five student research associations actively operating related to Advertising & PR or Visual Communication. About 80 percent of students in our division are participating in activities of research associations, which is the highest participation level among departments or divisions of advertising and public relations in Korea. Through the activities, students develop practical skills by participating in projects such as video production, advertising planning, and presentation competition. Our awards in the Cannes International Festival of Creativity, Busan International Advertising Festival, Korea Public Service Advertising Festival, Cheil Communications, KPR, DaeHong communications contest, etc, are the accomplishments of our associations.</p> <div class="space30"></div> <h3>Academic Goals</h3> <ul class="list02 left10"> <li>Fostering strategic (brand) communication experts leading the 4th industrial revolution</li> <li>Basic quality training for cultivating media communication specialists</li> <li>Cultivate advertising PR people optimized for social, smart, interactive, and digital media environments</li> <li>Professional video planning and production training</li> <li>Employment and academic guidance through a ‘student-work field’ network </li> </ul> <div class="space30"></div> <h3>Concept of Talent</h3> <p class="left10">Talent with problem solving ability, creativity and technology</p> <ul class="list02 left10"> <li>Strategic and Reasonable Planner</li> <li>Creative and Emotional Idea Writer</li> <li>Creative Technologist who can lead in the digital age</li> </ul> <div class="space30"></div> <h3>Certificates</h3> <p class="left10">Final Cut Pro editing specialist, MOS certificate, web design specialist, Adobe certified professional</p> <div class="space30"></div> <h3>Career Opportunities</h3> <ul class="list02 left10"> <li>Advertising & PR field : AE(accountant executives), CD(creative directors), AD(art directors), copywriters, CF directors, advertising agencies or PR specialists, advertisement & PR in general companies, marketing</li> <li>Visual Communication field : PD, image editing specialist, scriptwriter, film producer, film director, scenario writer, performance PD, event PD, game planning and development, web designer, photographer </li> <li>Research and policy field: Professor, researcher, government official</li> </ul>