Our symbol mark is the most fundamental factor in representing Hanshin University’s image and is a foremost symbol of all internal and external visual communication.
To maintain the trait of a leading university in globalization, the lettering in the symbol mark was composed in English and the basic ideals represented are humanity, transparency, and progressiveness..
The silhouette of the people embodies a fundamentally endearing image, representing Hanshin University’s human-centric educational ideology.
"The image of three people with open arms" illustrates everyone at Hanshin University with an open mindset accepting of all possibilities and the conjoined silhouettes of the three people are in fact a simplified cube, representing transparency, structural soundness, and progressive future planning. The symbol mark is an official emblem which instills the internal and external impressions of Hanshin University, therefore requiring particular care when being replicated..
When using a negative color version, the color scheme outlined below must be used and its replication must, as a rule, be from data stored on a CD or a photoengraving. The Hebrew word for 'Immanuel' under Hanshin University means 'God with us' (Isaiah 7:14, 8:8, Matthew 1:23). When reading, read from right to left.
Regulations for Using the Coppertree_Symbol Mark
Hanshin University’s symbol mark is a simplification of a cube formed by the conjoining of three people with open arms and symbolizes transparency, structural soundness, and progressive future planning and, therefore, when it is being duplicated from sources other than photoengraving, as when used in producing large billboard signs, a grid system as outlined below must be utilized for an accurate depiction.
In the process of replication, the circular logo, the laurel wreath, and the distance between each unit of the three conjoined silhouettes must be paid special attention and reproduced to exact detail. The size must keep to the guidelines given to the bottom right and the use of color should refer to the color guidelines in A-3. As a core factor in all forms of communication, there is a need for careful post-usage management and precise usage.
The Signature is a systematic combination of symbol mark and logotype. It can be applied to various media such as documentation, autographs and other PR materials and is a school display system that directly expresses the image of Hanshin University. Note that you can not arbitrarily change the proportion or the space of the signature.
Type A Signature Top-and-bottom Combination
Type B Signature Top-and-bottom Combination
Type A Signature Left-and-Right Combination
Type B Signature Left-and-Right Combination
The below logo type is Hanshin’s Korean logo of "한신대학교" and uses a special font type reserved for scribing the name of the university.
Along with the symbol mark, it may be considered one of the most important factors that constitutes Hanshin University’s plan to assert its image. Therefore the font type was chosen for its harmony with the symbol mark as the top priority, and has been adjusted according to the form of each letter, meaning that the format, thickness, and proportions should not be altered arbitrarily. In the case of its replication, it must be accurately reproduced using the grid system shown below.
The below logo type is Hanshin’s English logo of “HANSHIN UNIVERSITY” and uses a special font type reserved for scribing the name of the university. Along with the symbol mark, it may be considered one of the most important factors that constitutes Hanshin University’s plan to assert its image. Therefore the font type was chosen for its harmony with the symbol mark as the top priority, and has been adjusted according to the form of each letter, meaning that the format, thickness and proportions should not be altered arbitrarily. In the case of its replication, it must be accurately reproduced using the grid system shown below.
Regulations for Using Color
The colors representing Hanshin University are mainly Violet and Black, which symbolize the meaning of suffering.
Pantone 2597 CVC and Pantone Black are used as the main colors, and while the expressions are based on spot colors, they can be expressed in four primary colors according to the characteristics of the application media. When expressing 1 degree, the combined structure of three people with open arms and the lower band is used as 100% and the rest as 80%, and the use position of these two should not be confused. For effective use, care must be taken. The color of the paint and the material to be painted may vary slightly, so it should be reproduced as the same color as shown below.
Other colors are Red, Yellow, Green, Orange, Blue, Beige, Light Green, and Black. Various other colors are used for effective expression of the auxiliary colors. Color reproduction should be accompanied by thorough supervision after confirming primary color samples and must comply with the ratio of the four primary color process colors.
Hanshin University has developed two types of characters that will be used as decorative elements in various items while expressing our unique personality.
In use, they can be selected and used according to the size and characteristics of the match body to be applied in accordance with the following drawing method, and it should be applied in proportion so as not to cause confusion of the image.
Relationship with Background Color
When using a symbol mark, colors need to be selected. White, Black, Hanshin Violet can be used as background colors.
When using single colors, follow the application guidelines for single prints below. The basic policy is that the symbol mark to be conveyed must always be clearly expressed in any background color. Therefore, the color, brightness, and chroma shown below should be followed exactly.
The fonts have been designated with excellent formability and readability in harmony with the image of Hanshin University.
The simple yet sophisticated fonts listed below are used for displays, documents, and prints. Designated Korean fonts are Junggodic (85%), Taegodic (80%) jungmyeongjeong (85%) and English fonts are Helvetica Regular, Times Regular, good for use in long sentences, addresses, advertisements, and Helvitica Bold for use in headlines, subtitles, and areas to emphasize. In order to transfer the unified image of Hanshin University, the following designated fonts should be used. When font size changes, you should be careful not to degrade readability by referring to the example below.